Det Ded is a project initiated as part of the Saphan Khwai variety exhibition by SMM (Studio Marketing Materials) during Bangkok Design Week 2023. I wanted to show the vast variety of businesses around the area.
Di Det is a noodle shop known for their beef noodles, open throughout the day while T-Ded 99 is a famous nightclub open throughout the night. Although these two businesses share similarities in their name and location, their products and services are vastly different. By switching and juxtaposing the logotypes I wanted to highlight the differences in the businesses, as well as how their logotype reflects their identity.
Designed as part of and under guidance of
Studio Marketing Materials.
Di Det is a noodle shop known for their beef noodles, open throughout the day while T-Ded 99 is a famous nightclub open throughout the night. Although these two businesses share similarities in their name and location, their products and services are vastly different. By switching and juxtaposing the logotypes I wanted to highlight the differences in the businesses, as well as how their logotype reflects their identity.
Designed as part of and under guidance of
Studio Marketing Materials.
